Day One
15.00 - 17.00
19 May 2013 |
Raising funds, managing cash flow and prioritising resources
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Mastering smart marketing techniques to lift your business off the ground
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Can franchising and innovation go hand in hand?
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- Examining credit and finance options available to entrepreneurs, small and medium sized enterprises
- Evaluating alternative and innovative forms of finance
- Accessing appropriate venture capitalists
- Overcoming challenges of cash flow management
- Top tips to prioritise your financial resources
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- Learn basic marketing tools required for successful lift-off including research, demographics, targeting, branding and promotion
- Overcome challenges and master the art of marketing
- Learn how to spread your message on a tight budget
- Creating and managing a simple marketing plan
Hani Al-Amri, Professor, King Abdul Aziz University, Faculty of Economics and Administration, Department of Business Administration, KSA
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- Innovation from franchisee point of view
- Innovation from franchisor point of view
- Exploring the pros and cons of innovation in franchising
- Looking at available innovation opportunities
- When to innovate and when to follow the system?
Osama Ghanim, CEO, Innovabia, UAE
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Business Plan Theatre
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Social Media Theatre
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Laws and Regulations Theatre
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Day Two
15.00 - 17.00
20 May 2013 |
A step-by-step guide to successful business planning
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Maximising business opportunities through social media
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Uncovering the secrets of regulatory processes required for SMEs
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- Examining the various aspects of an effective business plan
- Looking at entry and exit strategies to ensure your investment and profit
- Structuring your business plan
Dr. Saleh Bin Sabaan, Associate Professor, King Abdul Aziz University, Faculty of Economics and Administration, Department of Business Administration, KSA
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- Defining various social media and their role in business marketing
- Increasing your business’ visibility and promoting your products and services online
- Devising a social media strategy
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- Looking at the necessary regulations required to establish an SME in KSA
- Avoiding regulatory pitfalls and challenges
- Examining various aspects of business law
- Managing your insurance, taxes and credit
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Sales Theatre
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Branding Theatre
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Employment Theatre
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Day Three
15.00 - 17.00
21 May 2013 |
The secrets to the perfect sale
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Branding your business for success
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Choosing the right skills for your business
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- Learning the basics of a sound sales strategy
- Perfecting your pitch
- Sealing the deal
- Maintaining your clients and managing your accounts
Dr. Saleh Bin Sabaan, Associate Professor, King Abdul Aziz University, Faculty of Economics and Administration, Department of Business Administration, KSA
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- Why is good branding a necessity?
- Learning the basics of branding and positioning
- Building your brand to encompass your entire business process
- Branding on a shoestring budget
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- What are top companies in KSA doing in HR?
- Achieving job satisfaction at your company
- Empowering our employers
Adham Turjuman, Regional Manager, Bayt.com, KSA and Bahrain
Suhail Al Masry, Vice President, Sales, Bayt.com, KSA
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